context

I led the design of the integration of our first CVS API, appointment booking with MinuteClinic.

Business Goals

Integrate with a pharmacy partner, reroute disqualified patients, increase number of accounts.

Project Wins

• 1,063 accounts created in 10 day soft launch.

• CTR of 3.98% in comparison to 0.1% average rate on pages launched.

• 24.8% book an appointment after clicking into the module.

• Launched product with strategic partner and scheduled next feature integration.

Steps in the process

A visual of each completed action in the double diamond for the successful integration.

Since this was a partnership 2 years in the making, this project had a solution without any clear user needs. Stepping back to understand potential problems provided alignment and helped identify the best places for contextual placement.

Creating the long term strategy

Utilizing generative research and prioritization from stakeholders, I worked with and facilitated conversations between BI, Business Development, and senior product partners to set up the next steps of the product. While development was delivering the MVP, I was working on the long term vision and the path to get there.

Keep a history of all your visits

Store your care team for quick access

Find & schedule additional care