Maegan Kemp
Experience Design, Strategy, & Research
Sitewide Redesign Highlights
Our site didn’t reflect the new modern version of the American dream.
Here are a few before and afters, highlighting my work on the project.
Making Mortgage Payments
After years of customer frustrations, it was time to improve our payments experience
Read more to see how…
I decreased payment related call volume by 10.34%
Product Detail Page
I created new product detail pages specifically focusing on customer purchasing confidence.
read more to see how…
I decreased critical errors in customer purchase clarity from 5/9 to 0/9.
Navigation Architecture & Design
Findability across PADI.com needed help. This project was much more than a redesign of the website’s navigation.
Dive Nearby - A COVID-19 Solution
This project focused on helping divers find nearby dive spots. It launched with an MVP and scaled to a large CMS driven feature.
New Product Strategy for Capital One Sales
(Password Protected)
Our sales team planned their day on the road. It was chaotic and difficult for them. To give them a useful tool, we had to start from scratch.
In-Vehicle eCommerce
This project started as a challenge - create something useful with the technology already in the vehicle. It ended with a solution for busy commuters.
Identifying Product Customers
Personas provide as much value as you let them! I focused these personas on people’s motivations and needs, helping the team prioritize key personas for each project.
Design Thinking at Capital One
At Capital One, my use of design thinking extended across the company. See how I used tools and workshops to propel projects, instruct, and create team cultures.
“One of her best attributes is that she works extremely hard (including taking on responsibilities outside of her design role) to help propel her product teams forward.”
That’s all for now. Let’s connect!