Maegan Kemp
Experience Design & Research
CVS integration into GoodRx
A partnership years in the making launches with an appointment booking experience for in-person health services.
Read more to see how…
I launched a strategic new feature with 24.8% conversion.
Product Detail Page
I created new product detail pages specifically focusing on customer purchasing confidence.
read more to see how…
I decreased critical errors in customer purchase clarity from 5/9 to 0/9.
Navigation Architecture & Design
(Password Protected)
Findability across PADI.com needed help. This project was much more than a redesign of the website’s navigation.
Dive Nearby - A COVID-19 Solution
This project focused on helping divers find nearby dive spots. It launched with an MVP and scaled to a large CMS driven feature.
New Product Strategy
(Password Protected)
Our sales team planned their day on the road. It was chaotic and difficult for them. To give them a useful tool, we had to start from scratch.
In-Vehicle eCommerce
This project started as a challenge - create something useful with the technology already in the vehicle. It ended with a solution for busy commuters.
Identifying Product Customers
Personas provide as much value as you let them! I focused these personas on people’s motivations and needs, helping the team prioritize key personas for each project.
Design Thinking at Capital One
At Capital One, my use of design thinking extended across the company. See how I used tools and workshops to propel projects, instruct, and create team cultures.
Nissan's Web Portal
Start your car, set parental controls, and other vehicle needs from the web browser.
Ideation - Infiniti's Mobile App
All the tools in the online portal - in a native app (iOS & Android).
“One of her best attributes is that she works extremely hard (including taking on responsibilities outside of her design role) to help propel her product teams forward.”
That’s all for now. Let’s connect!